SPORT IS MORE THAN A GAME. IT CHANGES LIVES.
Sport opens doors, builds confidence and brings people together. That's why we're working to help as many people as possible experience everything sport has to offer.
WE
STRIVE
TO
INCREASE
ACCESS
We're partnering to develop and enhance community spaces and programs, so more people have the opportunity to play.
BUILD
BELONGING
We're working with local partners and communities to make sport a place where everybody feels represented, welcome and included.
OUR AMBITION TO CREATE LASTING IMPACT
We build partnerships, volunteer our time, and create products with one goal in mind: to help more people access sport and feel they belong.
In collaboration with our non-profit, grassroots, and community partners, we’re driving change and transforming lives through sport.
Sports can change lives. It gives people confidence, self-esteem, and a sense of purpose.
Billie Jean King
- adidas Ambassador
TOGETHER WE CAN REACH FURTHER
29 Countries
With our partners, we bring the power of sport to communities in 29 countries. Opening doors to play, belong and thrive around the world.
30 Key Partners & Programs
Together, we co-create and provide support to programs addressing barriers to sport, bringing meaningful impact to individuals and their communities.
230 Local Organizations
Our programs and initiatives help turn the power of sport into real opportunities. Through funding and collaboration, we were able to support communities across 230 local organizations worldwide in 2025.
Key Partners and Programs
Find out more about our global community of partners.
FEATURED STORIES
Explore a selection of stories highlighting our partners, the people behind the work, and the real impact in action.
Discover More
FOR THE PLACES WE PLAY
The planet is a playground. See how we are shifting our business to help reduce our impact on the environment. Explore our action steps and our roadmap to a lower-impact future.
Learn More
